Curls in the spotlight – Natural texture trend 2025
2 min reading time
Curls are the trend of 2025. Discover how natural texture, hydration, and professional care create healthy, shiny, and bouncy curls.
Curls in the spotlight – natural texture as beauty trend of the year
Curls are back—and this time they're truly in the spotlight. In 2025, we'll celebrate natural texture in all its forms: from soft waves to full coils and afros. The time for burying curls is over; the new beauty is all about authenticity, freedom, and well-cared-for structure . The hairstyle doesn't have to be perfect—as long as it lives, moves, and shows character.
Why natural curls are more important now than ever
The beauty world is shifting toward authenticity and diversity . Customers no longer want to hide their natural hair, but to enhance it.
✔ Curls symbolize individuality and strength.
✔ The demand for curl-friendly products is growing exponentially.
Salons are increasingly investing in specialized curl treatments and cutting techniques.
The result? Hair that breathes, moves, and radiates health.
The care revolution for curly hair
Curly hair naturally needs more hydration and nourishment. The key is nourishing without weighing it down .
✔ Use sulfate-free shampoos and moisturizing conditioners.
✔ Choose leave-ins with aloe vera, coconut oil or shea butter.
✔ Use the LOC method (Leave-in, Oil, Cream) to lock in moisture.
✔ Sleep on a satin pillowcase to avoid lint.
Modern curl care is not a trend, but a care philosophy – every curl deserves attention.
Curling Techniques That Will Dominate 2025
✔ Curl cutting: cut when dry to maintain the natural shape.
✔ Diffuser drying: Blow-dry on low heat to maximize volume.
✔ Hydration layering: apply hydration layer by layer for more resilience.
✔ Protein boost: amino acid and keratin treatments for structure preservation without loss of elasticity.
Professional salons combine care and styling in one ritual – the result: shine, resilience and definition.
The look of the year: “Soft Volume Curls”
The most popular look of 2025 combines volume with lightness. Soft Volume Curls look airy and natural, with subtle shine. The trend is inspired by the '90s, but more modern, softer, and natural.
Curls and color – a perfect combination
Balayage, caramel highlights, and soft copper accents give curls depth and dynamism. The colors are applied by hand to follow the curl's shape—a true art.
Conclusion: curls are no longer a trend, but a statement
The beauty of 2025 revolves around authenticity, health, and self-love . Curls represent identity, and their natural beauty deserves a prominent place. Whether it's subtle waves or bold coils, this trend is here to stay .
