Nice to see you and we wish you a lot of fun shopping.

Permanent Hair Straightening

20 products

  • Shinique Sleek Elixir Amino Acid Nanoplastia Hair Straightening 200ml

    Diana Beauty & Creative Shinique Sleek Elixir Amino Acid Nanoplastia Hair Straightening 200ml

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    Shinique Sleek Elixir Amino Acid Nanoplastia 200ml is an exclusive, thermoactive premium treatment developed for demanding salons and clients who strive for perfection: intensely straight hair, deep reconstruction and color correction in one step. The formula combines an active amino acid complex , Allium Cepa extract , cysteine , cysteamine , and an exclusive blend of natural oils and butters . This composition works synergistically to deeply repair the hair, rebuild its structure, and simultaneously ensure a long-lasting straightening effect – without formaldehyde or fumes . The result is perfectly straight, shiny and supple hair with a silky feel, improved resistance and intense colour brightness. The treatment neutralizes unwanted yellow tones, protects the color of dyed hair and provides an exceptional “glass effect” that lasts up to 8–10 months . Active ingredients / effect 🧱 Restoring: • Hydrolyzed keratin and a complex of 20 amino acids (arginine, cysteine, lysine, glycine, proline) complement the hair structure, strengthen bonds and increase elasticity. 💇♀️ Steepening: • Cysteamine HCL and Cysteine ​​HCL safely reconstruct hair structure using heat – a non-toxic alternative to formaldehyde. 🧅 Allium Cepa Extract: Rich in natural sulphur – restructures internal bonds, strengthens the smoothing effect and improves hair strength. 🌿 Nourishing & Protective: • Macadamia oil , shea butter , murumuru , buriti and andiroba soften, nourish and protect from heat and humidity. • Castor Oil Propanediol Esters regenerate the hair fiber and provide a silky finish. 🎨 Toning: • Acid Violet 43 neutralizes yellow and brassy tones – ideal for blonde and lightened hair. Key benefits: ✔️ Perfectly straight and shiny hair with a glass effect for up to 8–10 months ✔️ Deep internal reconstruction and rebuilding of the hair fiber ✔️ Neutralizes yellow tones and protects hair color ✔️ Free from formaldehyde and aggressive acids ✔️ No smoke, no irritation – complete comfort during the treatment ✔️ Personalize with Shinique Booster Kit or Fiber Restore S postantoegepastegeuswijze : 1️⃣ Wash hair thoroughly with Shinique Pre-Treatment Clarifying Shampoo (2x) . 2️⃣ Pat dry until hair is damp. 3️⃣ Apply Sleek Elixir evenly, 0.5cm from the scalp. 4️⃣ Leave on for 30–60 minutes , depending on hair type: – Blonde, fine hair: 30–45 min – Thick, unruly hair: 45–60 min 5️⃣ Rinse out approximately 80% of the product with lukewarm water (90–95% for blond hair). 6️⃣ Blow-dry your hair completely with a brush. 7️⃣ Straighten the hair with a titanium straightener at 180–220°C , 10–15 times per section. 8️⃣ After cooling: • Wash hair 2–3 times with Premium Line Shampoo . • Apply the Premium Line Mask , leave on for 10 minutes and rinse thoroughly. Technical specifications: Content: 1000 ml Type: Amino Acid Nanoplastia – Premium Straightening & Repair Treatment Consumption: 10–12 treatments per bottle Additional information: ➡️ For severely damaged hair, it is recommended to apply Fiber Restore before the treatment. ➡️ The treatment can be personalized with the Shinique Booster Kit for extra recovery or hydration. Why choose Shinique Sleek Elixir Nanoplastia? ✔ Long-lasting straight, shiny and supple hair ✔ Restores the structure from within ✔ Neutralizes unwanted tones ✔ No formaldehyde, no fumes, no irritation ✔ Luxurious salon experience with visible results after one treatment ✔ Effect lasts up to 8–10 months FAQ – Shinique Sleek Elixir Nanoplastia How long does the straightening effect last? Up to 8–10 months , depending on hair type, aftercare and products used. Is it suitable for colored or bleached hair? Yes, the product is safe for all hair types , including bleached and chemically treated hair. Does the product contain formaldehyde or harmful fumes? No, the formula is completely free of formaldehyde and fumes . Can it be combined with other Shinique treatments? Yes, it works perfectly with Fiber Restore or Booster Kit for extra recovery. When can I wash my hair after the treatment? The hair can be washed or styled immediately after the treatment . How do I extend the result? Use Shinique Home Care Shampoo & Conditioner and dry your hair with warm air after each wash to maintain the straight effect.

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    €57,59

  • Shinique Sleek Elixir Amino Acid Nanoplastia Hair Straightening 1000ml

    Diana Beauty & Creative Shinique Sleek Elixir Amino Acid Nanoplastia Hair Straightening 1000ml

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    Shinique Sleek Elixir Amino Acid Nanoplastia 1000ml is an exclusive, thermoactive premium treatment developed for demanding salons and clients who strive for perfection: intensely straight hair, deep reconstruction and color correction in one step. The formula combines an active amino acid complex , Allium Cepa extract , cysteine , cysteamine , and an exclusive blend of natural oils and butters . This composition works synergistically to deeply repair the hair, rebuild its structure, and simultaneously ensure a long-lasting straightening effect – without formaldehyde or fumes . The result is perfectly straight, shiny and supple hair with a silky feel, improved resistance and intense colour brightness. The treatment neutralizes unwanted yellow tones, protects the color of dyed hair and provides an exceptional “glass effect” that lasts up to 8–10 months . Active ingredients / effect 🧱 Restoring: • Hydrolyzed keratin and a complex of 20 amino acids (arginine, cysteine, lysine, glycine, proline) complement the hair structure, strengthen bonds and increase elasticity. 💇♀️ Steepening: • Cysteamine HCL and Cysteine ​​HCL safely reconstruct hair structure using heat – a non-toxic alternative to formaldehyde. 🧅 Allium Cepa Extract: Rich in natural sulphur – restructures internal bonds, strengthens the smoothing effect and improves hair strength. 🌿 Nourishing & Protective: • Macadamia oil , shea butter , murumuru , buriti and andiroba soften, nourish and protect from heat and humidity. • Castor Oil Propanediol Esters regenerate the hair fiber and provide a silky finish. 🎨 Toning: • Acid Violet 43 neutralizes yellow and brassy tones – ideal for blonde and lightened hair. Key benefits: ✔️ Perfectly straight and shiny hair with a glass effect for up to 8–10 months ✔️ Deep internal reconstruction and rebuilding of the hair fiber ✔️ Neutralizes yellow tones and protects hair color ✔️ Free from formaldehyde and aggressive acids ✔️ No smoke, no irritation – complete comfort during the treatment ✔️ Personalize with Shinique Booster Kit or Fiber Restore S postantoegepastegeuswijze : 1️⃣ Wash hair thoroughly with Shinique Pre-Treatment Clarifying Shampoo (2x) . 2️⃣ Pat dry until hair is damp. 3️⃣ Apply Sleek Elixir evenly, 0.5cm from the scalp. 4️⃣ Leave on for 30–60 minutes , depending on hair type: – Blonde, fine hair: 30–45 min – Thick, unruly hair: 45–60 min 5️⃣ Rinse out approximately 80% of the product with lukewarm water (90–95% for blond hair). 6️⃣ Blow-dry your hair completely with a brush. 7️⃣ Straighten the hair with a titanium straightener at 180–220°C , 10–15 times per section. 8️⃣ After cooling: • Wash hair 2–3 times with Premium Line Shampoo . • Apply the Premium Line Mask , leave on for 10 minutes and rinse thoroughly. Technical specifications: Content: 1000 ml Type: Amino Acid Nanoplastia – Premium Straightening & Repair Treatment Consumption: 10–12 treatments per bottle Additional information: ➡️ For severely damaged hair, it is recommended to apply Fiber Restore before the treatment. ➡️ The treatment can be personalized with the Shinique Booster Kit for extra recovery or hydration. Why choose Shinique Sleek Elixir Nanoplastia? ✔ Long-lasting straight, shiny and supple hair ✔ Restores the structure from within ✔ Neutralizes unwanted tones ✔ No formaldehyde, no fumes, no irritation ✔ Luxurious salon experience with visible results after one treatment ✔ Effect lasts up to 8–10 months FAQ – Shinique Sleek Elixir Nanoplastia How long does the straightening effect last? Up to 8–10 months , depending on hair type, aftercare and products used. Is it suitable for colored or bleached hair? Yes, the product is safe for all hair types , including bleached and chemically treated hair. Does the product contain formaldehyde or harmful fumes? No, the formula is completely free of formaldehyde and fumes . Can it be combined with other Shinique treatments? Yes, it works perfectly with Fiber Restore or Booster Kit for extra recovery. When can I wash my hair after the treatment? The hair can be washed or styled immediately after the treatment . How do I extend the result? Use Shinique Home Care Shampoo & Conditioner and dry your hair with warm air after each wash to maintain the straight effect.

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    €230,94

  • Shinique Keratin Flow Professional Keratin Hair Strengthening 200ml

    Diana Beauty & Creative Shinique Keratin Flow Professional Keratin Hair Strengthening 200ml

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    Shinique Keratin Flow 200ml is a professional smoothing treatment based on an intensive restorative formula, specially designed for all hair types – from natural to bleached, frizzy and hard-to-tame hair. The treatment provides long-lasting smoothness , intensive volume reduction and deep restoration of the hair fiber. Thanks to its advanced technology based on glyoxylic acid , hydrolyzed keratin and an exclusive combination of vegetable butters and oils , Shinique Keratin Flow creates a smoothing “glass effect”, while nourishing and repairing the hair and giving it exceptional shine. This luxurious treatment is ideal for clients who desire long-lasting smoothness without bothersome fumes, dryness or irritation. Main active ingredients and mode of action Smoothing ingredients • Glyoxylic Acid – provides a controlled smoothing effect by reacting with hair proteins under heat, without damaging the sulphur bonds. • Polyquaternium-37 – forms a protective film, improves smoothness, shine and frizz control. Restorative ingredients • Hydrolyzed Keratin (triple presence in the formula) – fills structural gaps, strengthens the hair fiber and increases elasticity. • Complex of 20 amino acids (including arginine, cysteine, glutamine, lysine, glycine, tyrosine, hydroxyproline) – restores the cortex from within, strengthens and fortifies the hair. • Glycerin and Sodium PCA – restore internal moisture levels and natural hydro-lipid balance. Nourishing and emollient ingredients • Murumuru butter – softens, protects against moisture loss and increases suppleness. • Macadamia oil – regenerates, repairs and gives shine. • Buriti, Andiroba, Shea and Castor oil esters – create a protective barrier against heat and external factors. • Vanillin, Coumarin, Linalool, Hydroxycitronellal – provide a luxurious scent and a pleasant sensory experience during the treatment. S postantoegepastegeuswijze : 1️⃣ Wash hair thoroughly with Premium Line Shampoo (2x) . 2️⃣ Pat it dry with a towel until it is damp. 3️⃣ Apply Shinique Keratin Flow , holding 0.5 cm away from the scalp. 4️⃣ Leave on for 30–45 minutes: • Thin or blond hair: 30 minutes. • Thicker or unruly hair: 45 minutes. 5️⃣ Rinse out about 80% of the product. 6️⃣ Blow-dry your hair completely with a ceramic brush. 7️⃣ Use a straightening iron at 180–220 °C , 10–15 times per section. 8️⃣ After cooling: • Wash with Premium Line Shampoo (2–3×). • Apply the Premium Line Mask , massage for 10 minutes and rinse. 9️⃣ Blow-dry and style hair as desired. Technical and professional tips • Ideal for natural, frizzy or chemically treated hair. • Can be enriched with Shinique Booster Kit ampoules for personalized care. • Compatible with other Shinique treatments (recommended combinations: H-System or Fiber Restore). Why choose Shinique Keratin Flow? ✔ Effective volume reduction and smoothness without formaldehyde ✔ Recovery and hydration during straightening ✔ Safe and comfortable – no irritating fumes ✔ Intensive shine and tangible softness ✔ Trusted professional formula with proven ingredients FAQ – Shinique Keratin Flow How long does the smoothing effect last? Up to 6–8 months , depending on hair type and aftercare. Is it suitable for colored or chemically treated hair? Yes, the formula is safe for all hair types , including bleached and chemically treated hair. Does the product contain formaldehyde or harmful fumes? No, Shinique Keratin Flow is completely free of formaldehyde and fumes. Can the treatment be combined with other Shinique products? Yes, it can be combined with Fiber Restore or Booster Kit ampoules for extra recovery. When can I wash my hair after the treatment? You can wash or style your hair immediately after the treatment . How do I extend the result? Use the Shinique Home Care line and dry your hair with warm air for a long-lasting smooth effect.

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    €57,59

  • Shinique Keratin Flow Professional Keratin Hair Strengthening 1000ml

    Diana Beauty & Creative Shinique Keratin Flow Professional Keratin Hair Strengthening 1000ml

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    Shinique Keratin Flow 1000ml is a professional smoothing treatment based on an intensive restorative formula, specially designed for all hair types – from natural to bleached, frizzy and hard-to-manage hair. The treatment provides long-lasting smoothness , intensive volume reduction and deep restoration of the hair fiber. Thanks to its advanced technology based on glyoxylic acid , hydrolyzed keratin and an exclusive combination of vegetable butters and oils , Shinique Keratin Flow creates a smoothing “glass effect”, while nourishing and repairing the hair and giving it exceptional shine. This luxurious treatment is ideal for clients who desire long-lasting smoothness without bothersome fumes, dryness or irritation. Main active ingredients and mode of action Smoothing ingredients • Glyoxylic Acid – provides a controlled smoothing effect by reacting with hair proteins under heat, without damaging the sulphur bonds. • Polyquaternium-37 – forms a protective film, improves smoothness, shine and frizz control. Restorative ingredients • Hydrolyzed Keratin (triple presence in the formula) – fills structural gaps, strengthens the hair fiber and increases elasticity. • Complex of 20 amino acids (including arginine, cysteine, glutamine, lysine, glycine, tyrosine, hydroxyproline) – restores the cortex from within, strengthens and fortifies the hair. • Glycerin and Sodium PCA – restore internal moisture levels and natural hydro-lipid balance. Nourishing and emollient ingredients • Murumuru butter – softens, protects against moisture loss and increases suppleness. • Macadamia oil – regenerates, repairs and gives shine. • Buriti, Andiroba, Shea and Castor oil esters – create a protective barrier against heat and external factors. • Vanillin, Coumarin, Linalool, Hydroxycitronellal – provide a luxurious scent and a pleasant sensory experience during the treatment. S postantoegepastegeuswijze : 1️⃣ Wash hair thoroughly with Premium Line Shampoo (2x) . 2️⃣ Pat it dry with a towel until it is damp. 3️⃣ Apply Shinique Keratin Flow , holding 0.5 cm away from the scalp. 4️⃣ Leave on for 30–45 minutes: • Thin or blond hair: 30 minutes. • Thicker or unruly hair: 45 minutes. 5️⃣ Rinse out about 80% of the product. 6️⃣ Blow-dry your hair completely with a ceramic brush. 7️⃣ Use a straightening iron at 180–220 °C , 10–15 times per section. 8️⃣ After cooling: • Wash with Premium Line Shampoo (2–3×). • Apply the Premium Line Mask , massage for 10 minutes and rinse. 9️⃣ Blow-dry and style hair as desired. Technical and professional tips • Ideal for natural, frizzy or chemically treated hair. • Can be enriched with Shinique Booster Kit ampoules for personalized care. • Compatible with other Shinique treatments (recommended combinations: H-System or Fiber Restore). Why choose Shinique Keratin Flow? ✔ Effective volume reduction and smoothness without formaldehyde ✔ Recovery and hydration during straightening ✔ Safe and comfortable – no irritating fumes ✔ Intensive shine and tangible softness ✔ Trusted professional formula with proven ingredients FAQ – Shinique Keratin Flow How long does the smoothing effect last? Up to 6–8 months , depending on hair type and aftercare. Is it suitable for colored or chemically treated hair? Yes, the formula is safe for all hair types , including bleached and chemically treated hair. Does the product contain formaldehyde or harmful fumes? No, Shinique Keratin Flow is completely free of formaldehyde and fumes. Can the treatment be combined with other Shinique products? Yes, it can be combined with Fiber Restore or Booster Kit ampoules for extra recovery. When can I wash my hair after the treatment? You can wash or style your hair immediately after the treatment . How do I extend the result? Use the Shinique Home Care line and dry your hair with warm air for a long-lasting smooth effect.

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    €144,42

  • Shinique KeraBloom Infusion BTX – Premium Straightening Botox 1000ml

    Diana Beauty & Creative Shinique KeraBloom Infusion BTX – Premium Straightening Botox 1000ml

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    Shinique KeraBloom Infusion BTX is a high-performance, professional smoothing and restorative treatment that instantly transforms hair. Thanks to biomimetic keratin , amino acids , collagen , and natural oils, hair is deeply repaired, nourished, and protected from damage. The result is silky, shiny, and long-lasting straight hair —formaldehyde-free, fume-free, and completely safe for all hair types. The formula restructures the hair fiber from within, seals the cuticle , repairs damaged bonds , and completely eliminates frizz . Even extremely dry or bleached hair regains its vitality, suppleness, and shine. Active ingredients / effect The unique formula contains biomimetic keratin , collagen , amino acids , coconut and argan oil , panthenol , vitamins E and F , and botanical extracts . This combination provides intensive hydration , repair , heat protection , and a smoothing effect that lasts up to 6 months . Key Benefits ✔ Restructures damaged hair from within ✔ Eliminates frizz and makes hair perfectly smooth ✔ Strengthens the hair fiber and prevents breakage ✔ Nourishes and hydrates intensively without weighing down ✔ Suitable for all hair types , including colored or chemically treated hair ✔ Free from formaldehyde, carbocysteine ​​and derivatives S postantoegepastegeuswijze : 1️⃣ Wash hair thoroughly with Shinique Pre-Treatment Shampoo , rinse well and pat dry with a towel. 2️⃣ Apply KeraBloom Infusion BTX to damp hair, 0.5cm from the scalp, and distribute the product evenly with a brush or your fingers (use gloves). 3️⃣ Massage gently so that the product can penetrate well into the hair fiber. 4️⃣ Leave it on for 40–60 minutes (30 minutes for blond hair). 5️⃣ If desired, use heat – a thermal hood, sauna or infrared device to enhance the effect. 6️⃣ Rinse the product with lukewarm water (without shampoo) so that a thin protective film remains on the hair. 7️⃣ Blow-dry your hair completely with a brush. 8️⃣ For a smoothing, laminating effect, use a straightening iron at 180–200°C, 5–8 times per section. 9️⃣ Finish with a nourishing oil or serum for extra shine and softness. Result: Hair becomes smooth, supple, shiny and completely frizz-free – with a long-lasting straightening effect for up to 3 months. Composition / content: 1000 ml – biomimetic keratin, collagen, amino acids, coconut oil, argan oil, panthenol, vitamins E and F, plant extracts. Additional information: For very damaged or porous hair, it is recommended to first use the Fiber Restore or ProRepair Complex to strengthen the hair before treatment. For long-lasting results, use Shinique Home Care Shampoo and Conditioner , which maintain the hair's pH balance and prolong smoothness. FAQ – Shinique KeraBloom Infusion BTX 1. How long does the smoothing effect last? Up to 6 months, depending on hair condition and aftercare. 2. Is it suitable for colored or bleached hair? Yes, the formula is safe for all hair types, including colored, bleached and chemically treated hair. 3. Does the product contain formaldehyde or carbocysteine? No, it is completely free of harmful chemicals . 4. Who is this treatment ideal for? For people with dry, porous, frizzy or unruly hair who want long-lasting smoothness and shine without damage. 5. When can I wash my hair after the treatment? You can wash or style your hair immediately after the treatment . 6. How can I extend the result? Use Shinique Home Care products and dry your hair with warm air after every wash for maximum smoothness.

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    €138,62

  • NanoProtein Lumi Liss – Luxury Brazilian Straightening & Repair Treatment 200ml NanoProtein Lumi Liss – Luxury Brazilian Straightening & Repair Treatment 200ml

    Diana Beauty & Creative NanoProtein Lumi Liss – Luxury Brazilian Straightening & Repair Treatment 200ml

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    NanoProtein Lumi Liss is a professional straightening treatment that combines long-lasting smoothness, intensive nourishment and repair in one luxurious formula. Thanks to nano-proteins, glyoxylic acid and a rich blend of natural oils (amla, coconut, rice, jasmine and shea butter), hair becomes silky, smooth and shiny for up to 8 months , without the use of formaldehyde or harsh chemicals. This treatment is designed for salons using safe, EU-registered (CPNP-certified) products with maximum concentration of active ingredients and comfort for stylist and client – ​​without fumes, pulling or a heavy feeling in the hair. Active ingredients / effect • Amla oil – rich in antioxidants, strengthens hair follicles and gives intense shine • Coconut oil – deeply hydrates, restores structure and prevents breakage • Rice oil – smoothes hair and strengthens elasticity • Jasmine oil – facilitates combing and gives a luxurious scent • Shea butter – nourishes intensively, protects hair ends and increases elasticity • Keratin, Biotin & Horsetail Extract – strengthen the hair fiber, promote growth and repair • Glyoxylic Acid – safe organic technology that permanently reconfigures the hair structure Key Benefits ✔ Long-lasting smooth hair for up to 8 months ✔ Formaldehyde-free and EU-certified (CPNP) ✔ Reduces frizz, volume and rough texture ✔ Makes hair smooth, shiny and silky without loss of volume ✔ Deeply nourishing – visibly improves overall hair condition ✔ Faster blow-drying and styling (up to 50% time savings) ✔ Comfortable to use – no fumes, no irritation ✔ Vegan, cruelty-free, suitable for all hair types Instructions for use – step by step Preparation: • Shake the bottle well before use. • Always perform an allergy test before treatment. 1. Cleaning: Wash hair twice with a cleansing shampoo. Rinse well and blow-dry hair until 100% dry . 2. Apply: Apply the product evenly to thin sections, 0.5 cm away from the scalp . Distribute the product carefully from roots to ends. 3. Exposure time: Leave the product on for 40–60 minutes. For thick, curly or afro hair : up to 90 minutes. 4. Rinsing: Rinse out 80–90% of the product with lukewarm water . 5. Drying: Blow-dry hair completely with a brush (ceramic brush recommended). 6. Styles: Use a hair straightener according to the guidelines below: Hair type Temperature Number of times per lock Fat / Afro / Unruly 210–220°C 18–22x Average thickness / Colored 180–200°C 17–20x Fine / Bleached / Blonde 160–180°C 10–15x 7. Aftercare: After styling, wash your hair with Premium Line shampoo . Then apply a Premium Line mask , massage well and leave on for 10–15 minutes. Rinse thoroughly and dry hair. Special advice for blond or damaged hair For bleached, weakened or sensitive hair, it is recommended to carry out a Pro Repair Complex treatment beforehand. This can be used as a series (every 3 weeks) or as a one-off treatment before Lumi Liss to strengthen the hair. Coloring & bleaching after treatment • Hair dye can be applied 5–7 days after treatment . • Do not bleach until at least 30 days after the treatment. Technical specification / composition Content: 200ml pH: 2.5 – 3.5 Use: Professional Free from: Formaldehyde, parabens, sulfates, carbocysteine Origin: Brazil Result: Shiny, straight, healthy and nourished hair Fragrance: Luxurious blend of jasmine, coconut and almond FAQ – Frequently Asked Questions 1. How long does the hair stay straight? Up to 8 months , depending on hair type and aftercare. 2. Is the product safe? Yes, it is formaldehyde-free , CPNP registered and suitable for professional use. 3. Can it be used on colored or bleached hair? Yes, provided the hair has been properly cared for beforehand with Pro Repair Complex . 4. Is it suitable for Afro or very curly hair? Yes, it guarantees 100% smooth results, even with Afro textures. 5. Can the hair be colored or bleached afterwards? Coloring after 5–7 days; bleaching after at least 30 days. 6. Is Lumi Liss vegan and cruelty-free? Yes, completely vegan & cruelty-free . 7. What distinguishes Lumi Liss from keratin? Lumi Liss works with nano-proteins and glyoxylic acid – safer, more nutritious and with a more natural result. 8. What are the salon benefits? Faster process, less vapor, better comfort, higher margins and a premium marketing story.

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    €72,95

  • NanoProtein Lumi Liss – Luxury Brazilian Straightening & Repair Treatment 1000ml NanoProtein Lumi Liss – Luxury Brazilian Straightening & Repair Treatment 1000ml

    Diana Beauty & Creative NanoProtein Lumi Liss – Luxury Brazilian Straightening & Repair Treatment 1000ml

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    NanoProtein Lumi Liss is a professional straightening treatment that combines long-lasting smoothness, intensive nourishment and repair in one luxurious formula. Thanks to nano-proteins, glyoxylic acid and a rich blend of natural oils (amla, coconut, rice, jasmine and shea butter), hair becomes silky, smooth and shiny for up to 8 months , without the use of formaldehyde or harsh chemicals. This treatment is designed for salons using safe, EU-registered (CPNP-certified) products with maximum concentration of active ingredients and comfort for stylist and client – ​​without fumes, pulling or a heavy feeling in the hair. Active ingredients / effect • Amla oil – rich in antioxidants, strengthens hair follicles and gives intense shine • Coconut oil – deeply hydrates, restores structure and prevents breakage • Rice oil – smoothes hair and strengthens elasticity • Jasmine oil – facilitates combing and gives a luxurious scent • Shea butter – nourishes intensively, protects hair ends and increases elasticity • Keratin, Biotin & Horsetail Extract – strengthen the hair fiber, promote growth and repair • Glyoxylic Acid – safe organic technology that permanently reconfigures the hair structure Key Benefits ✔ Long-lasting smooth hair for up to 8 months ✔ Formaldehyde-free and EU-certified (CPNP) ✔ Reduces frizz, volume and rough texture ✔ Makes hair smooth, shiny and silky without loss of volume ✔ Deeply nourishing – visibly improves overall hair condition ✔ Faster blow-drying and styling (up to 50% time savings) ✔ Comfortable to use – no fumes, no irritation ✔ Vegan, cruelty-free, suitable for all hair types Instructions for use – step by step Preparation: • Shake the bottle well before use. • Always perform an allergy test before treatment. 1. Cleaning: Wash hair twice with a cleansing shampoo. Rinse well and blow-dry hair until 100% dry . 2. Apply: Apply the product evenly to thin sections, 0.5 cm away from the scalp . Distribute the product carefully from roots to ends. 3. Exposure time: Leave the product on for 40–60 minutes. For thick, curly or afro hair : up to 90 minutes. 4. Rinsing: Rinse out 80–90% of the product with lukewarm water . 5. Drying: Blow-dry hair completely with a brush (ceramic brush recommended). 6. Styles: Use a hair straightener according to the guidelines below: Hair type Temperature Number of times per lock Fat / Afro / Unruly 210–220°C 18–22x Average thickness / Colored 180–200°C 17–20x Fine / Bleached / Blonde 160–180°C 10–15x 7. Aftercare: After styling, wash your hair with Premium Line shampoo . Then apply a Premium Line mask , massage well and leave on for 10–15 minutes. Rinse thoroughly and dry hair. Special advice for blond or damaged hair For bleached, weakened or sensitive hair, it is recommended to carry out a Pro Repair Complex treatment beforehand. This can be used as a series (every 3 weeks) or as a one-off treatment before Lumi Liss to strengthen the hair. Coloring & bleaching after treatment • Hair dye can be applied 5–7 days after treatment . • Do not bleach until at least 30 days after the treatment. Technical specification / composition Content: 1000 ml pH: 2.5 – 3.5 Use: Professional Free from: Formaldehyde, parabens, sulfates, carbocysteine Origin: Brazil Result: Shiny, straight, healthy and nourished hair Fragrance: Luxurious blend of jasmine, coconut and almond FAQ – Frequently Asked Questions 1. How long does the hair stay straight? Up to 8 months , depending on hair type and aftercare. 2. Is the product safe? Yes, it is formaldehyde-free , CPNP registered and suitable for professional use. 3. Can it be used on colored or bleached hair? Yes, provided the hair has been properly cared for beforehand with Pro Repair Complex . 4. Is it suitable for Afro or very curly hair? Yes, it guarantees 100% smooth results, even with Afro textures. 5. Can the hair be colored or bleached afterwards? Coloring after 5–7 days; bleaching after at least 30 days. 6. Is Lumi Liss vegan and cruelty-free? Yes, completely vegan & cruelty-free . 7. What distinguishes Lumi Liss from keratin? Lumi Liss works with nano-proteins and glyoxylic acid – safer, more nutritious and with a more natural result. 8. What are the salon benefits? Faster process, less vapor, better comfort, higher margins and a premium marketing story.

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    €228,34

  • Nano Plex – Professional Hair Protection During Heat Treatments 300ml Nano Plex – Professional Hair Protection During Heat Treatments 300ml

    Diana Beauty & Creative Nano Plex – Professional Hair Protection During Heat Treatments 300ml

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    Nano Plex is a professional, advanced hair protection developed for use during heat treatments and straightening procedures such as Nanoplastia, Keratin or Protein treatments . The product is added directly to the smoothing formula , protecting the hair from the damaging effects of high temperatures throughout the process. Thanks to its unique nanotechnological formula , Nano Plex creates a protective film around each hair fiber, which not only prevents damage but also strengthens the internal structure, restores bonds and retains moisture . The result is stronger, healthier and shinier hair , even after intensive thermal treatments. Nano Plex is a must-have for any professional salon using heat treatments — it ensures that hair remains beautifully straight after treatment, nourished and bouncy . Active ingredients / effect • Hydrolyzed keratin – rebuilds the hair structure and strengthens internal disulfide bonds. • Amino acid complex – repairs damaged parts of the hair fiber and increases elasticity. • Panthenol (pro-vitamin B5) – deeply moisturizing, gives shine and softness. • Hyaluronic acid – provides moisture retention and prevents dehydration during high temperatures. • Plant proteins & urea – replenish the structure and protect the cuticle from breakage. • Shea butter & antioxidants – protect against oxidative stress and heat from styling tools. Key Benefits ✔ Protects hair against temperatures up to 230°C ✔ Strengthens and restores the hair structure during the treatment ✔ Prevents breakage, drying out and color fading ✔ Keeps the hair fiber hydrated and supple ✔ Compatible with Nanoplastia, Keratin and Protein treatments ✔ Increases shine and improves the smoothness of the final result ✔ 100% formaldehyde and paraben free ✔ Safe for all hair types, including color-treated and damaged hair ✔ Vegan, not tested on animals , with a pleasant salon signature scent System Application / Usage 1. Preparation Wash your hair with a cleansing shampoo to remove any styling product residue. Towel-dry your hair. 2. Addition to smoothing formula Mix Nano Plex into the straightening product of your choice (Nanoplastia, Protein or Keratin): • Natural hair – 5g Nano Plex per 100g product • Colored hair – 10 g Nano Plex per 100 g product • Dyed or weakened hair – 15 g Nano Plex per 100 g of product 3. Perform treatment Apply the mixture section by section. Blow-dry and style your hair according to the instructions for the treatment you're using. Nano Plex increases heat protection , prevents moisture loss and maintains color intensity. 4. After the treatment Wash the hair with Diana Home Care shampoo and mask to stabilize the result. For daily maintenance, use Nano Plex as leave-in protection while blow-drying or styling. Technical specification / composition Content: 300 ml pH: 4.0 – 4.5 Use: Professional and home Free from: Formaldehyde, sulfates, parabens, carbocysteine Origin: Brazil Result: Protected, strong, shiny and supple hair Fragrance: Delicate, fresh salon aroma FAQ – Frequently Asked Questions 1. What exactly is Nano Plex? Nano Plex is a professional heat protector that strengthens the hair structure and protects against thermal damage during straightening treatments. 2. How do I use Nano Plex? Add the product to your Nanoplastia, Keratin or Protein formula according to the prescribed proportions, or use it as leave-in protection during styling. 3. Is Nano Plex safe for color-treated hair? Yes, Nano Plex prevents color fading and maintains the shine of colored or bleached hair. 4. Can I also use it at home? Yes, Nano Plex can be used as a daily heat protector when blow-drying or styling. 5. Does it contain harmful substances? No. Nano Plex is formaldehyde-free, vegan, not tested on animals, and contains no sulfates or parabens. 6. Does it work with other brands of straightening products? Yes, Nano Plex is compatible with all brands of Nanoplastia, Keratin and Protein products. 7. What is the difference between Nano Plex and Nano Botox? Nano Botox regenerates the hair before the treatment, while Nano Plex protects the hair during the heat application. 8. What is the result after use? The hair is visibly smoother, stronger, better hydrated and protected against breakage .

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    €60,78

  • NanoGold Nanoplastia – Organic Permanent Hair Styling 500ml NanoGold Nanoplastia – Organic Permanent Hair Styling 500ml

    Diana Beauty & Creative NanoGold Nanoplastia – Organic Permanent Hair Styling 500ml

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    The NanoGold Nanoplastia is an organic, high-end hair treatment that permanently smoothes the hair and intensively repairs it at the same time. Thanks to the unique combination of glyoxylic acid, collagen, keratin and natural butters, the hair gets an irresistible shine, softness and suppleness that lasts up to 12 months . This luxurious formula is safe for all hair types – from fine and damaged to thick or afro hair – and contains no formaldehyde, ammonia or carbocysteine . NanoGold is specially designed for those looking for perfectly straight, healthy and nourished hair without chemical damage or irritation. Active ingredients / effect • Glyoxylic acid – restructures the hair fiber for a lasting smooth effect. • Collagen & keratin – strengthen the hair structure and restore elasticity. • Hyaluronic acid – deeply hydrates and prevents dehydration. • Shea and coconut butter – nourish intensively, make the hair supple and protect against heat. • Amino acid complex – fills gaps in the hair fiber and strengthens the internal structure. Key Benefits ✔ Up to 12 months of long-lasting straight, shiny and healthy hair ✔ Organic, vegan & formaldehyde-free – safe for all hair types ✔ Ideal for thick, curly, colored or damaged hair ✔ Gives the hair a warm, luxurious shine ✔ No irritating fumes – pleasant scent ✔ Results immediately visible after treatment ✔ Safe for use during pregnancy and breastfeeding Use – Professional Protocol Cleaning Wash hair thoroughly twice with Purify shampoo to remove styling residue and impurities. Drying Blow-dry hair until 80–100% dry (depending on condition and porosity). Application Shake the bottle well. Apply NanoGold Nanoplastia to 1–2 cm sections, 1 cm from the scalp. Use a comb for even distribution. exposure time • Fine/bleached: 40 min • Normal/colored: 60 min • Fat/Afro: 80–90 min Drying & styling Remove excess product with a towel. Dry completely and then style with a flat iron with titanium plates : • Fine/bleached: 160°C – 15× • Normal/coloured: 190°C – 20× • Thick/afro: 210°C – 25–30× Aftercare Wash your hair with NanoGold Home Care shampoo and mask . Dry with warm air to activate the effect. Pro Tips for Professionals • Use PreNano Botox as preparation for damaged hair. • Add Nano Plex for extra heat protection. • Combine NanoGold (warm effect) with NanoBlue (cool pigment) 1:1 for neutral tones. Technical specifications / contents Origin: Brazil Content: 500 ml pH: 1.5 – 2.5 Free from: formaldehyde, carbocysteine, ammonia, parabens Use: professional Result: smooth, nourished and shiny hair for up to 12 months FAQ (Frequently Asked Questions) 1. What is NanoGold Nanoplastia? An organic treatment that permanently smooths, strengthens and nourishes hair – without formaldehyde or harmful chemicals. 2. Is it safe for color-treated or damaged hair? Yes, NanoGold repairs and protects even the most weakened hair thanks to collagen, keratin and natural butters. 3. Can I use NanoGold during pregnancy or breastfeeding? Yes, it is completely safe and fragrance-free – free from irritating fumes. 4. How long will the results last? Up to 12 months , depending on hair type and aftercare used. 5. What is the difference between NanoGold and NanoBlue? NanoGold gives a warm, golden sheen – ideal for dark shades. NanoBlue contains violet pigments that neutralize yellow tones in blond hair. 6. How do I maintain my hair after the treatment? Use NanoGold Home Care shampoo & mask , always blow-dry with warm air to activate the smoothness. 7. Can I color my hair after Nanoplastia? Yes, wait at least 3 days after treatment for optimal color protection. 8. Will my hair stay straight after styling or curling? Yes – after washing and drying, the straight effect returns completely. 9. Does NanoGold work on afro or thick curly hair? Yes, even very unruly hair becomes 100% smooth and shiny.

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    €137,47

  • NanoGold Nanoplastia – Organic Permanent Hair Styling 1000ml NanoGold Nanoplastia – Organic Permanent Hair Styling 1000ml

    Diana Beauty & Creative NanoGold Nanoplastia – Organic Permanent Hair Styling 1000ml

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    Experience the power of NanoGold Nanoplastia – an organic premium treatment that permanently straightens hair without formaldehyde or harsh chemicals. This exclusive formula, rich in amino acids, collagen and keratin , not only makes the hair perfectly straight, but also nourishes and restructures it from deep within. The result: soft, shiny, healthy and straight hair for up to 12 months , even with thick, unruly or afro hair. The treatment is safe for all hair types , including colored, damaged and bleached hair. Thanks to the golden complex of proteins and organic acids, the hair gets a warm, luxurious shine and a silky texture. NanoGold contains no formaldehyde, carbocysteine, or ammonia – only natural, caring ingredients that ensure long-lasting, healthy results. Active ingredients / effect • Glyoxylic acid – restructures hair at a nanometric level for lasting smoothness. • Collagen & keratin – strengthen the hair fiber, increase elasticity and shine. • Hyaluronic acid – deeply hydrates and retains moisture. • Shea and coconut butter – protect against heat and make hair supple. • Amino acid complex – replenishes internal deficiencies and improves hair strength. Key Benefits ✔ Up to 12 months of perfectly smooth, healthy and shiny hair ✔ Organic, vegan & formaldehyde-free – safe for all hair types ✔ Restores damaged hair and strengthens the hair structure ✔ Deeply hydrates and eliminates frizz ✔ Ideal for thick, curly and afro hair ✔ No irritating fumes or harsh odors ✔ Results visible immediately after treatment Use – Professional Protocol Preparation Wash hair twice with Purify shampoo to remove styling product residue and open the hair cuticles. Drying Blow-dry hair until approximately 80–100% dry (depending on porosity). Application Shake the bottle well. Apply NanoGold Nanoplastia to 1–2 cm sections, 1 cm from the hair root. Use a comb to distribute the product evenly. exposure time Allow the product to work according to hair type: • Fine/bleached: 40 min • Colored/normal: 60 min • Thick/curly/afro: 80–90 min Drying & styling Remove excess product with a towel, dry hair completely. Use a flat iron with titanium plates and follow these guidelines: • Fine/bleached: 160°C – 15× • Normal/coloured: 190°C – 20× • Thick/afro: 210°C – 25–30× Aftercare Wash hair with NanoGold Home Care shampoo and mask , dry with warm air to activate the effect. Pro Tips for Professionals • Use PreNano Botox for very damaged or porous hair. • Add Nano Plex to the mixture for extra protection. • For dark and warm hair: use NanoGold. • For cool blonde hair: combine with NanoBlue (1:1) to neutralize yellow tones. Technical specifications / contents Origin: Brazil Content: 1000 ml pH: 1.5 – 2.5 Free from: formaldehyde, carbocysteine, ammonia, parabens Use: professional Result: smooth, shiny and restored hair for up to 12 months FAQ (Frequently Asked Questions) 1. What is NanoGold Nanoplastia? An organic premium treatment that permanently smooths, nourishes and strengthens hair – up to 12 months of visible results. 2. Is it suitable for all hair types? Yes, NanoGold works perfectly on thick, curly, afro, colored and damaged hair. 3. Does it contain formaldehyde or harmful substances? No, the product is 100% free of formaldehyde, ammonia and carbocysteine. 4. How long does the effect last? On average 10–12 months, depending on care and hair type. 5. Can I use it during pregnancy or breastfeeding? Yes, NanoGold is completely safe, vegan and mildly formulated. 6. What is the difference between NanoGold and NanoBlue? NanoGold gives a warm, natural shine and is ideal for dark hair tones. NanoBlue contains violet pigments that neutralize yellow tones in blond hair. 7. How do I maintain the results at home? Use NanoGold Home Care shampoo & mask – sulfate-free and moisturizing, activate the effect each time with warm air. 8. Can I color my hair after Nanoplastia? Yes, wait at least 3 days after the treatment for optimal color retention. 9. Will my hair stay straight after curling or blow-drying? Yes. After washing and blow-drying, the straight effect returns completely. 10. Does it also work on afro hair or strong curls? Yes, NanoGold makes even the most unruly hair types 100% smooth.

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    €222,56

  • NanoBlue Nanoplastia – Organic Permanent Hair Styling 500ml NanoBlue Nanoplastia – Organic Permanent Hair Styling 500ml

    Diana Beauty & Creative NanoBlue Nanoplastia – Organic Permanent Hair Styling 500ml

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    The NanoBlue Nanoplastia is an organic, luxurious hair treatment that provides a lasting straight and shiny result for up to 10–12 months . The innovative formula uses nanotechnology and organic acids to safely restructure the hair structure without formaldehyde or harmful fumes. Thanks to its unique violet-blue pigment, NanoBlue neutralizes unwanted yellow tones, making it ideal for blonde, gray or bleached hair . The treatment not only makes the hair straight, but also stronger, healthier and visibly shinier – a true premium care and straightening in one . NanoBlue is suitable for all hair types and can even be used during pregnancy or breastfeeding. Active ingredients / effect • Glyoxylic acid – restructures the hair fibre at a nanometric level, providing lasting smoothness. • Keratin & amino acids – strengthen the inner hair layers and restore elasticity. • Hyaluronic acid – deeply hydrating, prevents dehydration and breakage. • Shea and coconut butter – nourish intensively and protect against heat. • Violet-blue pigment – ​​neutralizes warm undertones for a cool, bright blonde effect. Key Benefits ✔ Up to 12 months of long-lasting straight, shiny and healthy hair ✔ Organic, vegan & formaldehyde-free – safe for all hair types ✔ Suitable for damaged, bleached or colored hair ✔ Neutralizes yellow tones in blonde hair ✔ Hydrates and regenerates – no dry or stiff feeling ✔ No irritating fumes, pleasant odor ✔ Results immediately visible after treatment Use – Professional Protocol Cleaning Wash hair 2–3 times with a deep cleansing shampoo, such as Purify , to remove impurities and styling residue. Drying Blow-dry hair to 80–100% dry, depending on condition (leave porous hair slightly damp). Application Shake the bottle well. Apply NanoBlue Nanoplastia to 1–2 cm sections, 1 cm from the hair root. Use a comb for even distribution. exposure time Allow the product to work according to hair type: • Fine/bleached: 40 minutes • Colored/normal: 60 minutes • Thick/curly/afro: 80–90 minutes Drying & styling Remove excess product with a towel, dry completely. Use a straightening iron with titanium plates and follow the temperature chart: • Fine/bleached: 160°C – 15× • Normal/coloured: 190°C – 20× • Thick/afro: 210°C – 25–30× Aftercare Wash hair with NanoBlue Home Care shampoo and mask , dry with warm air to activate the effect. Pro Tips for Professionals • Combine with PreNano Botox for very damaged or porous hair. • Add Nano Plex for extra heat protection. • Use NanoBlue for cool blonde hair, NanoGold for neutral tones. • Always dry hair completely before styling – wet hair can be damaged. Technical specifications / contents Origin: Brazil Content: 500 ml pH: 1.5 – 2.5 Free from: formaldehyde, carbocysteine, ammonia, parabens Use: professional Result: smooth, nourished, shiny hair for up to 12 months FAQ (Frequently Asked Questions) 1. What is NanoBlue Nanoplastia? An organic hair straightener that nourishes, strengthens and provides long-lasting smoothness for up to 12 months. 2. Is it suitable for blonde or damaged hair? Yes, the violet-blue pigment neutralizes yellow tones and protects fragile hair. 3. Does it contain formaldehyde or harmful substances? No, the formula is 100% free of formaldehyde, ammonia and carbocysteine. 4. How long does the effect last? Between 10–12 months, depending on aftercare and hair type. 5. Can I use it during pregnancy or breastfeeding? Yes, the treatment is safe, vegan and fragrance-friendly. 6. What makes NanoBlue different from traditional keratin treatments? Nanoplastia works at a nano level, without damage or irritation, and permanently changes the hair structure. 7. How do I maintain the results? Use NanoBlue Home Care shampoo & mask – sulfate-free and moisturizing.

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    €137,47

  • NanoBlue Nanoplastia – Organic Permanent Hair Styling 1000ml NanoBlue Nanoplastia – Organic Permanent Hair Styling 1000ml

    Diana Beauty & Creative NanoBlue Nanoplastia – Organic Permanent Hair Styling 1000ml

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    Discover NanoBlue Nanoplastia – the most advanced and luxurious organic hair straightening treatment from Brazil. This exclusive formula provides a perfectly smooth, shiny and healthy hairstyle for up to 12 months , without damage or harmful fumes. The unique violet-blue nanotechnology neutralizes yellow tones and creates a cool, luminous effect – ideal for blonde, gray or bleached hair. NanoBlue is free of formaldehyde, carbocysteine ​​and harsh chemicals. Instead, it combines powerful natural ingredients with nanotechnology for an unparalleled result: 100% straight, nourished and restored hair. Active ingredients / effect • Glyoxylic acid – restructures the hair fibre at a nanometric level and makes it permanently smooth. • Keratin & amino acids – strengthen the hair structure and replenish deficiencies. • Hyaluronic acid – deeply hydrates, retains moisture and elasticity. • Shea and coconut butter – nourish, protect and add shine. • Violet-blue pigment – ​​neutralizes yellow tones and keeps blonde cool. Key Benefits ✔ Up to 12 months of perfectly straight, shiny and supple hair ✔ Organic & formaldehyde-free , safe during pregnancy or breastfeeding ✔ Suitable for all hair types – natural, colored or bleached ✔ Permanently restores hair structure, reduces breakage and frizz ✔ Neutralizes warm tones in blonde and gray hair ✔ Vegan, not tested on animals, with a pleasant scent ✔ Results immediately visible on the day of treatment Use – Professional Protocol Preparation Wash hair twice with Purify shampoo to remove styling product residue and open the hair cuticles. Blow-dry hair until 80–100% dry (depending on porosity). Application Shake the bottle well. Apply NanoBlue Nanoplastia to thin sections (1–2 cm), 1 cm from the root. Use a comb to distribute the product evenly. exposure time Leave on according to hair type: • Fine/bleached: 40 min • Colored/normal: 60 min • Thick/curly/afro: 80–90 min Drying & styling Remove excess product with a towel and dry completely. Style the hair with a titanium straightening iron: • Blonde/fine hair: 160 °C – 15 × • Normal/coloured: 190 °C – 20 × • Thick/afro: 210 °C – 25–30 × Aftercare Wash hair with NanoBlue Home Care shampoo and mask and dry with warm air to activate the effect. Pro Tips for Professionals • Use PreNano Botox before treatment on weak or porous hair. • Add Nano Plex for heat protection and extra shine. • NanoBlue is ideal for blond, gray or sensitive hair. • Combine with NanoGold for extra shine without color lightening. Technical specifications / contents Origin: Brazil Content: 1000 ml pH: 1.5 – 2.5 Free from: formaldehyde, carbocysteine, ammonia, parabens Use: professional Result: smooth, strong and shiny hair for up to 12 months FAQ (Frequently Asked Questions) 1. What is NanoBlue Nanoplastia? An organic straightening treatment that leaves hair smooth, nourished and restored – visible for up to 12 months. 2. Is it safe for bleached or sensitive hair? Yes, the formula is specially designed for blonde, gray and damaged hair. 3. Does it contain formaldehyde or other aggressive substances? No, NanoBlue is completely free of formaldehyde, carbocysteine ​​and ammonia. 4. How long does the effect last? On average 10–12 months, depending on care and hair type. 5. Can I use it during pregnancy or breastfeeding? Yes, the product is safe, vegan and non-toxic. 6. What makes NanoBlue different from traditional keratin? Nanoplastia permanently changes the hair structure at the molecular level, without damage or fumes. 7. What aftercare is recommended? Use NanoBlue Home Care shampoo and mask – sulfate-free, moisturizing, and color-preserving.

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    €222,56

  • Golden Blue Professional – Luxury Violet Protein Straightening Set 500ml + 300ml Golden Blue Professional – Luxury Violet Protein Straightening Set 500ml + 300ml

    Diana Beauty & Creative Golden Blue Professional – Luxury Violet Protein Straightening Set 500ml + 300ml

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    Discover Golden Blue Professional – the exclusive violet protein straightening treatment from Brazil, designed for blonde, gray, and sensitive hair. This luxurious formula combines organic proteins , violet pigments and glycolic acid to repair, soften and smooth hair for long-lasting results – with a subtle cool, luminous colour payoff. Golden Blue is more than a straightening: it is a reconstructive treatment that builds up the hair structure, nourishes it and simultaneously neutralises unwanted yellow tones. The treatment provides smooth, shiny and healthy hair for up to 8 months , without any damage or irritating fumes. Active ingredients / effect • Violet pigment (Blue Tone Complex) – neutralizes yellow and warm tones in blonde or gray hair. • Glycolic acid – safely relaxes the hair fiber and smoothes it. • Vegetable proteins – replenish the hair's internal structure. • Hyaluronic acid & panthenol – provide deep hydration and suppleness. • Butters and natural oils (argan, coconut, macadamia) – enhance and seal shine. Key Benefits ✔ Up to 8 months of smooth, shiny and cool-toned hair ✔ Neutralizes yellow tones and enhances brightness ✔ 100% formaldehyde and carbocysteine ​​free ✔ Safe for blonde, bleached and gray hair ✔ Vegan, cruelty-free, no fumes or irritation ✔ Improves hair structure with every treatment ✔ Ideal for professionals and home use Use – Professional Protocol Preparation Wash your hair twice with Purify Shampoo to open the hair cuticles. Pat dry. Application Shake the bottle vigorously. Apply the product to thin sections (1–2 cm), 1 cm from the root. Leave on according to hair type: • Thin/blonde: 40 min • Normal/colored: 50–60 min • Fat/Afro: 70–90 min To rinse Rinse off 80% of the product with lukewarm water – leaving a light film. Drying & styling Blow-dry completely and style with titanium plates: • Thin/blonde: 160°C – 15 strokes • Normal/coloured: 190°C – 20 movements • Thick/afro: 210°C – 25 movements Aftercare Use Golden Blue Protein Homecare shampoo and mask to maintain smoothness and a cool tone. Pro Tips for Salons and Stylists • Perfect for blonde, gray and porous hair. • Combine with Golden Protein (50/50) for gentler neutralization. • For extremely sensitive hair, add NanoPlex for extra protection. • No waiting time: wash or style immediately after the treatment. Technical specifications / contents Origin: Brazil Contents: 500 ml protein liquid + 300 ml cleansing shampoo Free from: formaldehyde, carbocysteine, ammonia, parabens pH: 1.5 – 2.5 Treatments: 5–6 applications Result: smooth, cool-toned and shiny hair for up to 8 months FAQ (Frequently Asked Questions) 1. What is Golden Blue Professional? An organic protein treatment with violet pigment that smooths hair and neutralizes yellow tones. 2. Is it suitable for blonde and bleached hair? Yes, it is specially developed for blonde, gray and sensitive hair. 3. How long does the effect last? Up to 8 months, depending on aftercare and products used. 4. Does it damage my hair? No, the formula repairs the hair fiber thanks to vegetable proteins and amino acids. 5. Can I combine it with Golden Protein? Yes, a blend of 50% Golden Blue + 50% Golden Protein provides extra hydration and subtly neutralizes warm tones. 6. How do I maintain the results at home? Use the Golden Blue Homecare line with violet pigment – ​​sulfate-free, moisturizing and color-preserving. 7. How many treatments can I perform with one set? Average 5–6 professional applications with 500ml + 300ml.

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    €95,22

  • Golden Blue Professional – Luxury Violet Protein Straightening System 1000ml + 500ml Golden Blue Professional – Luxury Violet Protein Straightening System 1000ml + 500ml

    Diana Beauty & Creative Golden Blue Professional – Luxury Violet Protein Straightening System 1000ml + 500ml

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    Experience the ultimate combination of professional straightening , protein reconstruction and anti-yellow neutralization with the Golden Blue Professional . This advanced formula from Brazil is designed for demanding salon and blonde clients who want perfectly smooth, shiny, cool-toned hair—without damage or irritation. The treatment combines violet pigments , plant proteins , glycolic acid , hyaluronic acid and botanical extracts to repair, soften and smooth the hair for a long time. The result is a natural, mirror-smooth finish , free from yellow undertones, with a silky texture that lasts up to 8 months . The formula is completely free of formaldehyde, ammonia, parabens and carbocysteine , making it safe for both professionals and clients. Active ingredients / effect • Glycolic acid – relaxes the hair fiber in a controlled manner, without damage. • Violet pigment (Blue Tone Complex) – neutralizes warm, yellow and orange tones, ideal for blonde and gray hair. • Plant proteins & amino acids – strengthen the internal structure of the hair. • Hyaluronic acid & panthenol – deeply hydrate and restore elasticity. • Butters & natural oils (coconut, macadamia, argan) – soften, protect and give exceptional shine. Key Benefits ✔ Up to 8 months of smooth, shiny and cool-toned hair ✔ Neutralizes yellow tones immediately during the treatment ✔ 100% formaldehyde and carbocysteine ​​free ✔ Suitable for blond, bleached, gray and sensitive hair ✔ Strengthens the hair fiber – no damage, no fumes ✔ Vegan, cruelty-free and safe for pregnancy or breastfeeding ✔ Professional results after a single treatment Use – Professional Protocol Preparation Wash your hair twice with Purify Shampoo to open the cuticle. Pat dry. Application Shake the bottle well. Apply in thin sections (1–2 cm wide), 1 cm from the root. Leave on for a while depending on hair type: • Thin/blonde: 40 min • Normal/colored: 50–60 min • Fat/Afro: 70–90 min To rinse Rinse off 80% of the product with lukewarm water, leaving a light film. Drying & styling Blow-dry until completely dry. Style with titanium plates: • Thin/blonde: 160°C – 15 strokes • Normal/coloured: 190°C – 20 movements • Thick/Afro: 210–230°C – 25 strokes Aftercare Wash hair with Golden Blue Protein Homecare shampoo and mask to maintain smoothness and neutralize yellow tones. Pro Tips for Salons • Ideal for clients with blond, gray or white hair. • Combine 50% Golden Blue + 50% Golden Protein for natural toning and extra nutrition. • Add NanoPlex to extremely damaged or bleached hair for maximum protection. • No waiting time – hair can be styled or washed immediately. Technical specifications / contents Origin: Brazil Contents: 1000 ml protein liquid + 500 ml cleansing shampoo Free from: formaldehyde, carbocysteine, ammonia, parabens pH: 1.5 – 2.5 Number of treatments: 10–12 professional applications Result: smooth, cool-toned, nourished hair for up to 8 months FAQ (Frequently Asked Questions) 1. What is Golden Blue Professional? An organic protein straightener with violet pigment, designed to smooth hair and neutralize yellow tones. 2. Who is this product intended for? For blonde, bleached, gray or sensitive hair that needs shine and softness without heat undertones. 3. How long does the effect last? Up to 8 months, depending on hair type and care. 4. Is it safe for damaged or colored hair? Yes. The formula is gentle, nourishing, and completely free of formaldehyde and carbocysteine. 5. Can I mix it with Golden Protein? Yes. A 50/50 blend of Golden Blue and Golden Protein provides extra hydration and subtly neutralizes yellow tones. 6. How do I maintain the results at home? Use the Golden Blue Homecare line , sulfate-free and enriched with violet pigment to maintain the cool tone. 7. How many treatments does one set contain? On average 10–12 salon treatments with 1000ml + 500ml.

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    €140,07

  • Golden Professional – Luxury Organic Protein Straightening System 1000ml + 500ml Golden Professional – Luxury Organic Protein Straightening System 1000ml + 500ml

    Diana Beauty & Creative Golden Professional – Luxury Organic Protein Straightening System 1000ml + 500ml

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    Discover the power of Golden Professional , the ultimate organic protein straightening and reconstruction system from Brazil. This exclusive treatment combines semi-permanent smoothing with deep restructuring of the hair fiber — for a silky, shiny and healthy look for up to 8 months . The formula, enriched with glycolic acid, vegetable proteins, hyaluronic acid, panthenol and urea , works both on the surface and deep within the hair. Unlike traditional keratin or carbocysteine ​​treatments , Golden Professional does not break the hair structure , but strengthens it. The result is luxuriously smooth, supple hair with natural movement and long-lasting shine. The 1000ml + 500ml set is designed for professional use in salons and offers up to 12 full treatments – with instantly visible results after the first application. Active ingredients / effect • Glycolic Acid – safely relaxes the hair fiber without damage. • Vegetable proteins – fill structural gaps, strengthen internal bonds. • Hyaluronic acid – provides long-lasting hydration and elasticity. • Organic Panthenol & Urea – soften, hydrate and soothe the scalp. • Argan, coconut and macadamia oils – create a protective, shiny barrier. Key Benefits ✔ Up to 8 months of perfectly smooth and shiny hair ✔ 100% formaldehyde and carbocysteine ​​free ✔ Restores, hydrates and protects the hair fiber ✔ Safe for colored, bleached and sensitive hair ✔ No fumes or irritation – suitable for professionals and customers ✔ Vegan, cruelty-free, dermatologically tested ✔ Suitable for all hair types – from fine to afro texture Use – Professional Protocol Preparation Wash your hair twice with Purify Shampoo to remove any residue. Pat dry. Application Shake the bottle well. Apply the product in thin sections (1–2 cm), starting 1 cm from the root. Leave on according to hair type: • Thin/blonde: 40 min • Normal/colored: 50–60 min • Thick/natural/afro: 70–90 min To rinse Rinse off 80% of the product with lukewarm water (leaving a light film). Drying & styling Blow-dry your hair until completely dry. Style with titanium tongs: • Thin/blonde: 160°C – 15 strokes • Normal/coloured: 190°C – 20 movements • Thick/Afro: 210–230°C – 25 strokes Aftercare Use Golden & Blue Protein Homecare shampoo and mask to maintain the effect for up to 8 months. Pro Tips for Salons • Use wide titanium plates for faster and even results. • Mix 50% Golden with 50% Blue Protein to neutralize yellow tones. • Add NanoPlex for extra protection for weakened hair. • No waiting time – the results are immediately visible and tangible. Technical specifications / contents Origin: Brazil Contents: 1000 ml protein liquid + 500 ml cleansing shampoo Free from: formaldehyde, carbocysteine, ammonia, parabens pH: 1.5 – 2.5 Number of treatments: 10–12 salon applications Result: smooth, bouncy, shiny hair for up to 8 months FAQ (Frequently Asked Questions) 1. What exactly is Golden Professional? An organic protein straightening treatment that smooths, nourishes and strengthens hair without formaldehyde or carbocysteine. 2. How long will the results last? Up to 8 months, depending on hair type and aftercare. 3. Is it safe for bleached or dyed hair? Yes, the formula is mild and suitable for even the most porous or chemically treated hair. 4. Is the product rinsed out before styling? Yes, about 80% – the smoothing effect is immediately visible. 5. How many treatments can I perform with this set? Average 10–12 salon treatments with the 1000ml + 500ml set. 6. Does it damage hair after repeated use? No, it actually strengthens the fiber with every application thanks to vegetable proteins and amino acids. 7. How do I maintain the results at home? Use only Golden & Blue Protein Homecare products – sulfate-free and specially designed to prolong the effect.

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    €125,59

  • Golden Professional – Organic Protein Straightening & Reconstruction Set 500ml + 300ml Golden Professional – Organic Protein Straightening & Reconstruction Set 500ml + 300ml

    Diana Beauty & Creative Golden Professional – Organic Protein Straightening & Reconstruction Set 500ml + 300ml

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    Discover Golden Professional – the ultimate semi-permanent straightening and protein restoration treatment from Brazil, developed for professionals who demand uncompromising results. This luxurious formula combines natural proteins, organic panthenol, hyaluronic acid and urea in a powerful synergy that leaves hair smooth, shiny and strong for up to 8 months . Unlike conventional keratin treatments, Golden Professional works without formaldehyde, carbocysteine ​​or harmful fumes. The unique glycolic acid technology relaxes the hair structure in a safe, controlled way, while amino acids and plant lipids strengthen the internal bonds and repair the hair fiber. The result is straight, silky and supple hair with natural movement – ​​without dryness or breakage. Active ingredients / effect • Glycolic acid – the key ingredient that provides long-lasting relaxation without weakening the structure. • Plant proteins – replenish structural deficiencies and repair internal damage. • Hyaluronic acid – intensive hydration and elasticity. • Organic panthenol & urea – soothe, strengthen and protect against dehydration. • Butters & oils (argan, coconut, macadamia) – create a protective layer for lasting shine. Key Benefits ✔ Semi-permanent straight hair for up to 8 months ✔ 100% formaldehyde and carbocysteine ​​free ✔ Suitable for all hair types – even bleached or sensitive hair ✔ No fumes, no irritation, completely safe for stylist and client ✔ Improves hair structure with every application ✔ Vegan, cruelty-free, organically certified ✔ Professional results immediately after one treatment Use – Professional Protocol Preparation Wash your hair twice with Purify Shampoo to remove any residue. Pat dry. Application Shake the bottle well. Apply the product in thin sections (1–2 cm), starting 1 cm from the root. Leave on according to hair type: • Thin/blonde: 40 min • Normal/colored: 50–60 min • Thick/natural/afro: 70–90 min To rinse Rinse off 80% of the product with lukewarm water (leaving a light film). Drying & styling Blow-dry your hair until completely dry. Style with titanium tongs: • Thin/blonde: 160°C – 15 strokes • Normal/coloured: 190°C – 20 movements • Thick/Afro: 210–230°C – 25 strokes Aftercare Use Golden & Blue Protein Homecare shampoo and mask to maintain the effect for up to 8 months. Extra tips • To neutralize yellow tones: mix 50% Golden with 50% Blue Protein. • Add NanoPlex (5–15g per 100g) for extra protection on damaged hair. • No waiting time – hair can be washed or styled immediately. Technical specifications / contents Origin: Brazil Contents: 500 ml protein liquid + 300 ml cleansing shampoo Free from: formaldehyde, carbocysteine, ammonia, parabens pH: 1.5 – 2.5 Result: perfectly smooth, nourished and shiny hair for up to 8 months. Treatments per set: 5–6 FAQ (Frequently Asked Questions) 1. What exactly is Golden Professional? A semi-permanent organic straightening and protein treatment that keeps hair smooth and shiny for up to 8 months without damage or fumes. 2. Can I use it on dyed or bleached hair? Yes. Golden is safe for all hair types, including porous, color-treated, and bleached hair. 3. Does it damage my hair? No. The formula restores the structure thanks to proteins and amino acids, while glycolic acid relaxes the hair. 4. Should I leave the product on after the treatment? No. Golden is rinsed out before styling – the result is immediately visible. 5. How do I maintain the result? Use only Golden & Blue Protein Homecare products to maintain smoothness and shine. 6. How many treatments can I do with one set? Average of 5–6 salon treatments with the 500ml + 300ml kit. 7. Can I mix it with other products? Yes. For cooler tones or extra hydration, it can be combined with Blue Protein or NanoPlex.

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    €86,54

  • Bioplastia Bioliss – Luxury Organic Straightening Set 250ml + 100ml Bioplastia Bioliss – Luxury Organic Straightening Set 250ml + 100ml

    Diana Beauty & Creative Bioplastia Bioliss – Luxury Organic Straightening Set 250ml + 100ml

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    Experience the power of Brazilian luxury straightening in a compact salon formula. The Bioplastia Bioliss is a professional organic smoothing treatment , developed according to the highest hairdressing standards and suitable for all hair types – from fine and porous to thick, curly and unruly. This exclusive formula uses organic acids, hydrolyzed keratin, and plant-based lipids to naturally straighten hair without breaking disulfide bonds. Instead of causing damage, Bioliss strengthens the hair fiber and creates an exceptionally shiny, supple finish. The result: perfectly smooth, frizz-free, and shiny hair for up to 8 months , while maintaining elasticity and volume. The formula is 100% formaldehyde-free – no fumes, no irritation, just pure care. The set contains • Cleansing shampoo 100 ml – opens the cuticle and removes residues for optimal absorption of active ingredients. • Smoothing fluid 250 ml – provides long-lasting straightening, nourishment and shine. Active ingredients / effect • Organic acids (lactic acid, glycolic acid, malic acid) – soften and restructure the hair fiber. • Hydrolyzed Keratin & Collagen – strengthen the hair’s internal bonds. • Coconut and argan oil – moisturize, protect and give exceptional shine. • Amino acid complex – makes hair bouncy and silky. Key Benefits ✔ Up to 8 months of smooth, shiny hair ✔ Eliminates frizz and humidity sensitivity ✔ Strengthens instead of damaging the hair fiber ✔ 100% formaldehyde-free and low-odor ✔ Suitable for all hair types, including colored or bleached hair ✔ Professional results, even when used at home Use – Professional Protocol Preparation Wash your hair with Bioliss Cleansing Shampoo . Rinse thoroughly and towel-dry. Humidity by hair type: • Untreated – dry completely (0%) • Painted – leaves 10–20% moisture • Bleached – leaves 30% moisture Application Apply the smoothing fluid evenly, 1 cm from the roots. Leave on for 45–90 minutes. Squeeze out excess product; do not rinse. Drying & styling Dry completely. Divide into thin sections and style 10–15 times per section with a titanium flat iron. • Thin/blonde: 160 °C • Normal: 180 °C • Thick/curly: 210–230 °C Aftercare Wash hair after 24–48 hours (depending on hair type). Use Bioliss Home Care shampoo & mask for long-lasting results. Technical specifications / contents Origin: Brazil Contents: 250 ml liquid + 100 ml shampoo pH: 1.8 – 2.5 Type: Organic straightening treatment Free from: formaldehyde, carbocysteine, ammonia, parabens Result: up to 8 months of smooth, shiny, frizz-free hair FAQ (Frequently Asked Questions) 1. What exactly is Bioplastia Bioliss? An organic straightening treatment that straightens, nourishes and strengthens hair using organic acids – without damage or fumes. 2. How long does the result last? Depending on hair type, up to 8 months with proper maintenance. 3. Can I use Bioliss on colored or bleached hair? Yes, the formula is safe for colored, porous and sensitive hair. 4. Does Bioliss damage hair? No, it restructures the hair fiber instead of breaking it down. 5. Is the treatment suitable for home use? Yes, this smaller set is ideal for maintenance or individual applications – with professional results. 6. How do I extend the effect? Use only Bioliss Home Care shampoo and mask (sulfate-free) after every wash.

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    €57,60

  • Bioplastia Bioliss – Luxury Organic Straightening System 1000ml + 500ml Bioplastia Bioliss – Luxury Organic Straightening System 1000ml + 500ml

    Diana Beauty & Creative Bioplastia Bioliss – Luxury Organic Straightening System 1000ml + 500ml

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    Bioplastia Bioliss is an exclusive, salon-quality organic straightening treatment designed to leave even the most unruly hair feeling permanently smooth, shiny, and perfectly manageable – without damage. This premium Brazilian formula combines organic acids, amino acids, and plant lipids , which together work deep within the hair fiber. Instead of weakening the hair structure, Bioliss rebuilds it and seals it with silky smoothness. The result is perfectly straight, healthy, and supple hair for up to eight months , with natural shine and exceptional softness. The formula contains no formaldehyde, no carbocysteine ​​and no harsh chemicals , making the treatment completely safe for both the stylist and the client. Active ingredients / effect • Organic acids (lactic acid, glycolic acid, malic acid) – relax the hair structure in a controlled manner, close the cuticle and provide long-lasting smoothness. • Hydrolyzed keratin and collagen – strengthen and restore the hair fiber after heat treatment. • Coconut, argan and macadamia oils – deeply nourish, add shine and protect against dehydration. • Amino acid complex & plant extracts – improve elasticity and resilience for supple, vibrant hair. Key Benefits ✔ Up to 8 months of perfectly straight and shiny hair ✔ 100% formaldehyde free – no irritation, no fumes ✔ Eliminates frizz and fluff instantly after one treatment ✔ Strengthens the hair structure instead of damaging it ✔ Safe for colored, bleached and sensitive hair ✔ Provides silky suppleness and luxurious shine ✔ Professional result – high-end straightening effect Use – Professional Protocol Preparation: Wash hair with Bioliss Cleansing Shampoo to remove impurities and open the cuticle. Dry the hair depending on type: Untreated: 0% humidity Painted: 10–20% Bleached: 30% Apply: Apply the smoothing fluid starting 1 cm from the root. Leave on for 45–90 minutes. Squeeze out excess product with a paper towel – do not rinse. Drying and styling: Dry the hair completely. Divide into thin strands and style each strand 10–15 times with a titanium straightener, depending on hair type: Thin/blond: 160°C Normal: 180°C Thick/curly: 210–230°C Aftercare: Leave the hair alone for 48 hours (for thick/curly hair). Use Bioliss Home Care Shampoo & Mask to maintain the effect for up to 8 months. Technical specifications / contents Origin: Brazil Contents: 1000 ml smoothing liquid + 500 ml cleansing shampoo pH: 1.8 – 2.5 Type: Professional organic straightening treatment Free from: formaldehyde, parabens, ammonia, carbocysteine Result: up to 8 months of straight, shiny, frizz-free hair FAQ (Frequently Asked Questions) 1. What exactly is Bioplastia Bioliss? A professional, organic straightening treatment that leaves hair straight and shiny for up to 8 months. 2. Is it a keratin treatment? No. Bioliss uses organic acids instead of keratin, which keeps hair stronger and healthier. 3. Does Bioliss damage hair? On the contrary – the formula reconstructs the hair fiber while smoothing it. 4. Can it be used on colored or bleached hair? Yes, Bioliss is gentle and safe, even for porous or treated hair. 5. How long should I wait to wash my hair after the treatment? For thick or curly hair: 48 hours. For normal hair, wash immediately. 6. Does Bioliss contain fumes or harmful substances? No. The treatment is 100% free of formaldehyde and aggressive derivatives. 7. How do I maintain the results at home? Use Bioliss Home Care products (shampoo, mask, leave-in) without sulphates for long-lasting smoothness.

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    €173,35

  • Salon Prime Clarifying Shampoo – Professional Pre-Treatment 1000ml

    Diana Beauty & Creative Salon Prime Clarifying Shampoo – Professional Pre-Treatment 1000ml

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    Diana Beauty & Creative Pre-Treatment Cleansing Shampoo is a professional deep-cleansing shampoo designed as the first step in any premium hair treatment . This salon formula intensively purifies hair and prepares it perfectly for procedures such as keratin treatments, Hair Botox, coloring, or a perm . The unique Brazilian-inspired formula effectively removes styling product residue, excess sebum, and impurities without drying out the hair. While gently opening the hair cuticle , it is nourished by hydrolyzed keratin, panthenol, and glycerin , leaving hair supple, hydrated, and shiny. The result? A hair surface that's perfectly clean, smooth, and receptive to active ingredients – ready for optimal absorption and long-lasting results from your salon treatment. This shampoo is the essential first step in every professional regimen. Active ingredients / Effect 🧬 Hydrolyzed Keratin – strengthens and repairs the hair fiber while cleansing. 💧 Panthenol (Pro-vitamin B5) – intensively hydrates and prevents dehydration. 🌿 Glycerin – retains moisture and provides suppleness. 🍊 Orange oil – gives a fresh scent and has a purifying and refreshing effect. The combination of these ingredients creates the perfect balance between deep cleansing and conditioning – essential before any chemical or smoothing treatment. Key Benefits ✔️ Thoroughly cleanses hair and scalp without drying out ✔️ Opens the hair cuticle for maximum absorption of active ingredients ✔️ Strengthens, hydrates and protects while washing ✔️ Increases the effectiveness and durability of keratin, botox and color treatments ✔️ Free from SLS/SLES and parabens – gentle on hair and scalp ✔️ Professional salon quality, suitable for all hair types Usage 1️⃣ Wet hair and apply a small amount of shampoo. 2️⃣ Massage gently until a rich lather is created. 3️⃣ Leave on for 2–3 minutes to completely remove impurities. 4️⃣ Rinse thoroughly and repeat if necessary. 5️⃣ Proceed with your desired treatment ( keratin, Hair Botox, nanoplasty or colouring ). 💡 Tip for professionals: For maximum absorption of active ingredients – wash hair twice and towel dry before treatment. Technical information / Specification Origin: Brazil 🇧🇷 Content: 1000ml Type: Professional cleansing shampoo before treatment Key ingredients: hydrolyzed keratin, panthenol, glycerin, orange oil pH value: 7.0–8.0 Free from: SLS/SLES, parabens Brand: Diana Beauty & Creative Additional information ➡️ Developed for professional hairdressers who strive for perfect preparation and maximum results . ➡️ Ideal in combination with keratin treatments, botox, colour corrections and reconstruction protocols . ➡️ Dermatologically tested and safe for regular professional use. FAQ (Frequently Asked Questions) 1. Can I use this shampoo daily? No, this is a professional pre-treatment shampoo that is only used before a salon treatment. 2. Is it suitable for all hair types? Yes, the formula is suitable for all hair types – natural, colored, damaged or bleached. 3. Is the shampoo aggressive for the hair? No, despite the intensive cleansing it is mild thanks to panthenol and glycerine , which prevent drying out. 4. Can I use it before keratin or Hair Botox treatments? Yes, this is an essential step before any smoothing or restorative treatment . 5. Does the shampoo contain sulphates or parabens? No, the formula is free of SLS/SLES and parabens and respects the natural balance of the hair. 6. How often should I wash my hair before the treatment? Wash hair twice for 2–3 minutes for thorough cleansing and optimal opening of the hair cuticles.

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    €34,49

  • Brazilian Smooth Prep Shampoo – Step 1 Deep Cleansing Activation 300ml

    Brazilian Smooth Prep Shampoo – Step 1 Deep Cleansing Activation 300ml

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    Purify Shampoo – Brazilian Pre-Treatment Cleansing Shampoo is a professional deep-purifying shampoo , specially formulated to prepare hair for any salon service . Thanks to its intensive cleansing technology, this formula effortlessly removes buildup, sebum, silicones, and styling products while opening the hair cuticle for maximum absorption of active ingredients. This pre-treatment shampoo is essential before any keratin treatment, hair Botox, nanoplasty, protein, or amino acid treatment . The advanced Brazilian formula with mild surfactants cleanses thoroughly without drying out the hair. The result? A perfectly clean, light, and primed hair surface ready to deeply absorb professional products and enhance their effectiveness. An essential part of every salon ritual – the first step to perfect hair . By thoroughly purifying the hair and opening the cuticle, Purify Shampoo guarantees optimal adhesion and longevity of all hair treatments . Active ingredients / Effect 🧬 Clarifying Complex – removes residues of styling products, silicones and grease. 🌿 Amino Cleansing Agents – gentle yet effective cleansers that thoroughly purify hair without irritating the scalp. 💧 Panthenol (Pro-vitamin B5) – prevents dehydration and maintains hydration during cleansing. ⚛️ Brazilian botanical extracts – provide freshness, purity and balance to the hair. Key Benefits ✔️ Thoroughly removes impurities, sebum and residue ✔️ Opens the hair cuticles for maximum absorption of active ingredients ✔️ Extends the life of salon treatments ✔️ Creates the perfect base for keratin, botox and nanoplasty ✔️ Professional formula without sulfates or parabens ✔️ Indispensable in every salon protocol Usage 1️⃣ Apply to wet hair. 2️⃣ Massage thoroughly until a rich lather is formed. 3️⃣ Leave on for 2–3 minutes and rinse thoroughly. 4️⃣ Repeat if necessary for an extra deep cleansing effect. 💡 Use only before a hair treatment – ​​not afterwards, so as not to reduce the effects. Technical information / Specification Origin: Brazil 🇧🇷 Content: 300ml Type: Professional cleansing shampoo before treatments Purpose: intensive cleansing, opening of the hair cuticles Suitable for: all hair types, ideal before keratin, botox and nanoplasty. Additional information ➡️ Perfect to combine with InstaLift, Glossy Power, Shinique Fiber Restore, Hair Botox, Keratin Flow, Nanoplasty, Bio Keratin and Cryo treatments . ➡️The first step of every professional salon ritual for visibly better results. FAQ 1. What is Purify Shampoo intended for? For use before professional hair treatments , to thoroughly cleanse and prepare the hair. 2. Can I use this shampoo daily? No, this is a deep cleansing pre-treatment shampoo , intended only as the first step of a salon treatment. 3. Why is opening the hair cuticles important? It ensures that active ingredients of treatments can penetrate deeper and adhere better. 4. Can I use it after a treatment? No, not after treatments – it would shorten the effect. Use a mild, sulfate-free shampoo afterward. 5. Which treatments is it suitable for? For keratin, nanoplasty, hair botox, protein, cryotherapy, biokeratin, lifting – any salon treatment that requires deep absorption. 6. What is the result? Perfectly clean, prepared hair that absorbs the treatment better and enhances the end result.

    99 in stock Ordered before 3pm, shipped today  Shipments are insured and secured by our experienced team

    €18,39

With a permanent hair straightening treatment, you can achieve long-lasting straight and smooth hair. These professional techniques alter the hair's internal structure, causing it to lose its natural curl or wave and remain perfectly straight.

What can you find in this category?

  • Brazilian straightening – intensive and nourishing

  • Keratin treatments – smooth, shiny and protected hair

  • Nanoplasty & protein treatments – innovative technologies for intensive care

  • Botox straightening – repair and straighten

Key Benefits

  • Long lasting straight hair – visible for weeks to months

  • Anti-frizz effect – no frizz, even in humid weather

  • Healthy & shiny – thanks to nourishing formulas

  • Saves time – less daily styling required

  • Suitable for all hair types – from slightly wavy to very curly

Additional information
Permanent hair straightening is a professional solution ideal for clients who want smooth and perfect hair without intensive daily styling.


🟣 FAQ

1. What is permanent hair straightening?
A treatment that permanently changes the hair structure , so that the hair remains straight.

2. How long will the results last?
Depending on the treatment and hair type , 3 to 6 months .

3. Is permanent hair straightening harmful to the hair?
Modern formulas contain protective ingredients and minimize damage.

4. What hair type is this treatment suitable for?
For all hair types , from slightly wavy to very curly.

5. Can I color my hair after straightening?
Yes, but it is recommended to do this a few days after the treatment .

6. Is the result really permanent?
The structure of treated hair remains straight, but new hair growth retains the natural texture .

Login

Forgot your password?

Don't have an account yet?
Create account