Pasta & Clay are essential styling products for those who love natural texture, flexible hold, and a matte finish . They're ideal for creating defined, modern hairstyles with volume, structure, and long-lasting control—without making hair hard or greasy. Both men and women use them to give hair shape, body, and grip , with a natural-looking finish.
Styling pastes have a creamy, supple texture that glides easily through the hair and provides flexible hold. They are perfect for medium to thick hair , adding volume and maintaining natural movement. Hair clays, on the other hand, contain natural clays like kaolin or bentonite , which absorb excess oil and create a matte, dry texture with added hold.
These products are enriched with natural waxes, minerals, keratin, panthenol, or plant oils , so they don't dry out your hair. They offer protection against humidity and pollution , are easy to rinse out, and are suitable for daily use.
Key benefits:
✔ Matte or natural finish without shine.
✔ Flexible, long-lasting hold without stiffness.
✔ Adds texture, volume and definition.
✔ Caring formulas with natural clay and waxes.
✔ Suitable for all hair types, especially short to medium length.
Usage:
Take a small amount of product between your palms, rub warm, and distribute evenly through dry or slightly damp hair. Style with your fingers for a natural look or with a comb for more definition. For extra hold, apply layer upon layer.
Additional tips:
Use paste for flexible, moveable styling and clay for a more matte, fuller look. Combine with a pre-styling spray or volumizing mousse for added texture.
FAQ – Pasta & Clay
1. What is the difference between paste and clay?
Paste gives more shine and suppleness, clay provides a matte, dry finish.
2. Is clay suitable for fine hair?
Yes, it gives volume and hold without weighing you down.
3. How do I remove the product from my hair?
Simply wash with shampoo – most formulas are water soluble .
4. Can I combine it with other styling products?
Yes, use a mousse or spray for extra volume.
5. Does it leave residue?
No, modern formulas are light and non-sticky .
6. Does it protect hair from humidity or wind?
Yes, it controls frizz and keeps the style stable .
7. Is it suitable for curly hair?
Yes, for definition and control without stiffness .
8. Are there vegan or natural variants?
Yes, with vegetable waxes and mineral clay without parabens.