Description
Discover Golden Professional – the ultimate semi-permanent straightening and protein restoration treatment from Brazil, developed for professionals who demand uncompromising results.
This luxurious formula combines natural proteins, organic panthenol, hyaluronic acid and urea in a powerful synergy that leaves hair smooth, shiny and strong for up to 8 months .
Unlike conventional keratin treatments, Golden Professional works without formaldehyde, carbocysteine or harmful fumes.
The unique glycolic acid technology relaxes the hair structure in a safe, controlled way, while amino acids and plant lipids strengthen the internal bonds and repair the hair fiber.
The result is straight, silky and supple hair with natural movement – without dryness or breakage.
Active ingredients / effect
• Glycolic acid – the key ingredient that provides long-lasting relaxation without weakening the structure.
• Plant proteins – replenish structural deficiencies and repair internal damage.
• Hyaluronic acid – intensive hydration and elasticity.
• Organic panthenol & urea – soothe, strengthen and protect against dehydration.
• Butters & oils (argan, coconut, macadamia) – create a protective layer for lasting shine.
Key Benefits
✔ Semi-permanent straight hair for up to 8 months
✔ 100% formaldehyde and carbocysteine free
✔ Suitable for all hair types – even bleached or sensitive hair
✔ No fumes, no irritation, completely safe for stylist and client
✔ Improves hair structure with every application
✔ Vegan, cruelty-free, organically certified
✔ Professional results immediately after one treatment
Use – Professional Protocol
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Preparation
Wash your hair twice with Purify Shampoo to remove any residue. Pat dry.
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Application
Shake the bottle well. Apply the product in thin sections (1–2 cm), starting 1 cm from the root.
Leave on according to hair type:
• Thin/blonde: 40 min
• Normal/colored: 50–60 min
• Thick/natural/afro: 70–90 min
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To rinse
Rinse off 80% of the product with lukewarm water (leaving a light film).
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Drying & styling
Blow-dry your hair until completely dry. Style with titanium tongs:
• Thin/blonde: 160°C – 15 strokes
• Normal/coloured: 190°C – 20 movements
• Thick/Afro: 210–230°C – 25 strokes
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Aftercare
Use Golden & Blue Protein Homecare shampoo and mask to maintain the effect for up to 8 months.
Extra tips
• To neutralize yellow tones: mix 50% Golden with 50% Blue Protein.
• Add NanoPlex (5–15g per 100g) for extra protection on damaged hair.
• No waiting time – hair can be washed or styled immediately.
Technical specifications / contents
Origin: Brazil
Contents: 500 ml protein liquid + 300 ml cleansing shampoo
Free from: formaldehyde, carbocysteine, ammonia, parabens
pH: 1.5 – 2.5
Result: perfectly smooth, nourished and shiny hair for up to 8 months.
Treatments per set: 5–6
FAQ (Frequently Asked Questions)
1. What exactly is Golden Professional?
A semi-permanent organic straightening and protein treatment that keeps hair smooth and shiny for up to 8 months without damage or fumes.
2. Can I use it on dyed or bleached hair?
Yes. Golden is safe for all hair types, including porous, color-treated, and bleached hair.
3. Does it damage my hair?
No. The formula restores the structure thanks to proteins and amino acids, while glycolic acid relaxes the hair.
4. Should I leave the product on after the treatment?
No. Golden is rinsed out before styling – the result is immediately visible.
5. How do I maintain the result?
Use only Golden & Blue Protein Homecare products to maintain smoothness and shine.
6. How many treatments can I do with one set?
Average of 5–6 salon treatments with the 500ml + 300ml kit.
7. Can I mix it with other products?
Yes. For cooler tones or extra hydration, it can be combined with Blue Protein or NanoPlex.