Eye makeup trends 2025 – from soft smoky to graphic liner
4 min reading time
Discover the eye makeup trends of 2025 according to PRO HAAR experts. From soft smoky to graphic liner – this year it's all about expression and balance.
Eye makeup trends: from soft smoky to graphic liner – this year's must-have looks
Eyes are the most expressive part of the face – and in 2025 they will play the leading role.
The latest eye makeup trends combine artistic freedom with wearable elegance .
Whether you prefer subtle or statement, the experts at Diana Beauty & PRO HAAR show you how professionals are using colour, texture and shape to make eyes pop this year.
1. Soft smoky eyes – the elegant comeback
The classic smoky eye is back, but softer than ever.
✔ Use gray-brown or taupe tones instead of black.
✔ Blend into the crease for a diffused effect.
✔ Add light shimmer in the inner corner of the eye.
PRO TIP: Use cream eyeshadow for a creamy, natural finish—no powdery haze.
2. Pastel power – soft color as a statement
Softness is the new striking.
Mint green, lavender and peach dominate the 2025 palette.
✔ Combine one color over the entire eyelid for a modern effect.
✔ Finish with clear gloss on top for a shiny result.
Expert advice: Pastel on eyes + nude lip = perfect balance between fresh and fashionable.
3. Metallic Moment – Shine with Class
No disco ball glitter, but subtle metallic reflection.
✔ Champagne, bronze and rose gold are the colours of the season.
✔ Apply with fingertip for a melting effect.
✔ Combine with matte shade in arcade arch for depth.
PRO HAIR vision: Metallic eyeshadow reflects light perfectly on camera – ideal for photoshoots.
4. Graphic liner – minimalist, yet powerful
Line art on the eyelid is this year's trend.
✔ Playful shapes with liquid eyeliner or gel.
✔ Think of floating lines, double wings or negative space.
✔ Black remains classic, but white, cobalt and pastel blue are gaining ground.
PRO TIP: Use a fine brush – precision is everything.
5. Glowy nude eyes – less makeup, more impact
The clean look with skin-colored tones is everywhere.
✔ Use beige, sand, bronze and caramel.
✔ Accent on structure, not color.
✔ Ideal for weddings, office or photoshoots.
Expert advice: Pair with glowy skin and fluffy brows for a model-off-duty vibe.
6. 90's revival – eyeliner & lip combo
The 90's are back with a modern twist.
✔ Smoky eyeliner + matte lip liner = instant retro chic.
✔ Use brown eyeliner instead of black.
✔ Blend softly outwards for a “blurred effect”.
7. Bright accents – one color, a thousand looks
✔ One bright color (turquoise, purple or yellow) on the eyelid.
✔ No added color – let the statement do the talking.
✔ For more depth: soft transition with neutral shadow.
PRO HAIR advice: Use waterproof cream textures – intense pigment, zero fallout.
8. Monochrome make-up – tone-on-tone elegance
Eye, lip and blush in the same colour family.
✔ Pink, bronze or peach = elegant, harmonious.
✔ Use cream blush as an eye shadow as well.
✔ Ideal for minimalist, refined looks.
9. Wet look eyes – glossy & modern
The catwalk favorite of 2025.
✔ Apply sheer gloss on top of eyeshadow.
✔ Avoid overly thick layers (it will stay in place better).
✔ Perfect for editorial, photo shoot or evening look.
PRO TIP: Use a glycerin-based balm – no sticky effect.
10. Volume lashes & brow balance
The finishing touch to every look.
✔ Use mascara with a caring formula (biotin, panthenol).
✔ Brush eyebrows up for freshness.
✔ No fake lashes overload – choose quality over quantity.
Diana Beauty advice: Eyes speak louder when everything is in balance – light, color, and texture must work together.
Conclusion: the eyes are the new canvas of 2025
From pastel to graphic, from nude to metallic – this year's trends celebrate personal expression with a professional finish.
Makeup is no longer a mask, but a form of art – and your eyes are the painting.
