Makeup trends 2025 – natural luxury & expression
4 min reading time
Discover the top makeup trends of 2025 according to PRO HAAR & Diana Beauty experts. From soft glow to pops of color – this season is all about natural luxury and expression.
Makeup trends 2025 – what are professionals wearing this season?
2025 will be all about natural luxury, clever textures and expressive details .
After years of extreme looks, the focus returns to authenticity, shine and self-expression .
The makeup experts from Diana Beauty & Creative and PRO HAAR share the makeup trends dominating the catwalks and salons this season.
1. The 'Glass Skin' remains, but more subtle
The Korean glass trend is evolving towards a 'soft dewy glow' – a natural, healthy sheen instead of a wet reflection.
✔ Use light-reflecting serums and liquid highlighters .
✔ Foundation with medium coverage and active skincare ingredients.
✔ No glitter, just a glowy sheen – think hydration, not highlight.
PRO TIP: Mix your foundation with a drop of nourishing oil for a soft-focus glow.
2. 'Skinimalism' – fewer layers, more texture
The “no makeup look” gets an upgrade.
✔ Use light tones and minimalist techniques.
✔ Work with tinted moisturizers, concealer only where necessary.
✔ Accent healthy skin, natural eyebrows and transparent lip gloss.
Perfect for: Everyday use, salons, and filter-free photos.
3. Colorful eyes are making a comeback
2025 brings color back to eye makeup – but with precision.
✔ Metallic lavender, mint green and sapphire blue dominate.
✔ Pastel graphic liners replace black eyeliner.
✔ Creamy eyeshadows ensure easy blending and long-lasting results.
PRO TIP: Combine a colorful liner with nude lips for balance.
4. 'Redefined Classic Red' – the red lip reinvented
The red lip is timeless, but gets a new texture.
✔ Matte velvet finishes with nourishing oils.
✔ Liquid lipsticks with satin glow.
✔ The trend colour of 2025: Tomato Red – bright, vibrant, universally flattering.
Expert advice: Use a lip liner in the same shade for perfect edges without bleeding.
5. 'Soft Sculpting' – natural dimension without harsh lines
Contouring remains, but softer.
✔ Use cream products with neutral tones.
✔ Blend with a sponge or fingers for a skin-on-skin effect.
✔ Combine bronzer and blush for subtle warmth.
PRO TIP: Highlight only the highest points (cheekbones, cupid's bow, temples).
6. 'Hybrid Beauty' – skincare x make-up
Products that both care and beautify are the game changer.
✔ Foundations with niacinamide or hyaluronic acid.
✔ Lip balms with SPF and color pigment.
✔ Primers that also reduce pores and hydrate.
Trend: beauty that heals while it shines.
7. Statement brows with natural structure
The overdrawn “Instagram brow” is over – 2025 is all about texture.
✔ Use brow gel with fibers instead of a pencil.
✔ Brush hair upwards for a fluffy effect.
✔ Fix with transparent wax for long-lasting hold.
8. Glowy cheeks – the return of blush
✔ Cream blushes with peach, rose and terracotta shades.
✔ Apply high on the cheeks and lightly on the bridge of the nose.
✔ Combine with liquid highlighter for a fresh, youthful look.
9. Metallic details & minimalist glamour
✔ Gold or silver accents on eyes or lips.
✔ One metallic detail is enough for impact.
✔ Pair with firm, glowing skin – balance is everything.
10. Vegan & sustainable = new luxury
The future is conscious.
✔ Vegan makeup without microplastics.
✔ Refill systems and glass packaging.
✔ Less waste, more authenticity.
Diana Beauty's vision: beauty is only complete when it's kind to your skin and the planet.
Conclusion: 2025 is all about conscious, glowy and expressive
The new generation of make-up combines skin care with self-expression .
Professionals choose simplicity, color and intelligent design – less filter, more you.
Trend formula: Skin + Care + Art = Modern Beauty.
